What Are The MLM Basics For Marketing Online Tip 5 - Your Blog

This is the 5th article in the series ‘what are the MLM basics for marketing online.  This article is about the very ‘heart’ of your marketing online, a Blog! Every company should have a blog nowadays, they are becoming more of a necessity than just an ‘extra’ that a company offers.  Looking at the basic things you need in order to market your MLM business on the internet, the blog is completely central.

You need to ensure you get a self-hosted blog.  This means that it is yours and you pay a company to host it.  If you own a business, you need a self-hosted blog: a free one is only ok for using to blog about your hobbies.  This is because if it is a free site, they can close your blog down if they do not like something you do. This does not happen if you have a self-hosted blog.

My blog is a self-hosted Wordpress blog.  At first it seemed too complicated, but I soon had it up and running!  If you need help, there is tons of it out there, just google your problem and see! Keeping your blog fresh is easy, because there are hundreds of free themes to choose from!

Do not let your blog get stagnant.  You should be constantly adding to it and revising it. You can upload videos and use it to let your customers and prospects know what is going on in the MLM world.

Have a page about yourself.  This makes you more real to your prospects.  You could also have a page about any other hobbies or interests you have, to show people that you are a rounded person who they can trust.  Many blogs have a photo of the owner, so they are instantly recognised.  This will help with branding yourself.

One thing you should definitely have on your blog is an opt-in form to capture a prospects name, email and possibly telephone number.  You could offer some free training or information to persuade them to opt in.  Whatever articles and videos or other content you send out onto the internet, always make sure if has your blog address on it.  This way, if someone enjoys your article and wants to know more about you, they can click on the link to your blog and maybe from there become a lead in your business.

Don’t make it hard for a prospect to find you!  Without lots of links to your blog, it is just like an island in the middle of the internet. Make sure people can find it!

If you have enjoyed this MLM Basics For Marketing Online series, you may be interested in checking out Sue’s #1 Attraction Marketing System!